Sales by Country
Product Race Over Time
The Willy Wonka Chart
Key Findings
Australia leads in revenue
Most countries earned close to or over a million dollars in chocolate sales in 2022, with Australia topping the chart at $1.137M — narrowly ahead of the UK and India.
That's a lot of chocolate
Assuming an average box weight of 5kg, Australia's 32,400 boxes shipped weigh approximately 162 tons — roughly the equivalent of 22 elephants. 🐘
The go-to flavour is 50% Dark Bites
Across all recorded shipments, 50% Dark Bites consistently led the pack — finishing August 2022 at 9,792 cumulative boxes, pulling ahead of every other product and cementing itself as the clear fan favourite.
The Willy Wonka of the team
And the Willy Wonka award goes to... 🥁 Ches Bonnell! Topping the leaderboard with $320,901 in revenue — but the real story is how tight the race was. Only ~$9k separated 1st from 5th place, meaning every salesperson was pulling their weight.